History Today chooses Air Business to support its US Renewals Journey

Air Business Subscriptions, a division of Air Business, has been selected by History Today to oversee the secure processing of US mail subscription renewals. This marks a leap forward in refining and elevating the magazine’s subscription management for American readers, reflecting a shared commitment to innovation and excellence.

History Today, a London-based magazine, is regarded as the world’s foremost history publication and boasts significant growth in subscriptions over the last three years. Highly valued for its comprehensive articles by prominent historians, it has been published monthly since it was founded in 1951.

Air Business distinguishes itself as an award-winning global logistics and technology company, trusted by premier businesses across Publishing & Print, Events, and e-Commerce. Renowned for its precision, reliability and unwavering commitment to providing first-class customer experience, ensuring every solution is delivered seamlessly from inception to completion, solidifying its reputation as a partner of choice in today’s dynamic marketplace.

By appointing Air Business Subscriptions, a leader in global letter production, customer service and customised order fulfilment solutions, History Today streamlines its US renewal operations. This partnership removes the complexities of international handling, allowing renewals and payments to be processed directly within the United States. As a result, subscribers benefit from faster subscription renewals, while the entire renewal process adheres to stringent standards for data and payment security, reflecting a strong commitment to customer satisfaction.

Duncan Taylor, Managing Director at Air Business Subscriptions, commented, “We are delighted to welcome History Today to Air Business. Our team brings robust operational expertise and a commitment to supporting publishers across our sector, no matter their specific needs. As the industry continues to emphasise efficiency and customer lifetime value, we recognise the ongoing importance of offering customers a mail renewal option, even as digital channels evolve.”

Amanda Synott, Managing Director at History Today, shared, “We’re delighted to work with Air Business. Faced with a challenge, they have responded swiftly with a solution tailored to our needs, making onboarding a breeze.”

By working with Air Business Subscriptions, History Today ensures that readers now enjoy a renewal process that is more efficient and more secure. This alliance paves the way for a significantly enriched subscriber experience, reflecting a shared dedication to innovation, seamless operations and the highest standards of satisfaction for American readers.